Everyone wants to be in Rio de Janeiro this New Year’s Eve! With New Year’s Eve approaching and high summer temperatures, who wouldn’t want to be in the Marvelous City to enjoy the parties and the beaches, right?
According to data from Booking.com, one of the leading companies for booking accommodation and other tourism services , the Marvelous City leads the search among the favorite destinations for travelers in Brazil and around the world!
Rio de Janeiro is the most popular destination among Brazilians

Brazil is on the rise and has made a name for itself all over the world, whether in fashion, cinema, culture or more. Proof of this is that, to celebrate Christmas and New Year’s Eve – and also the vacations – travelers from all over the world have put the country in the spotlight to enjoy the end-of-year season.
And, within the national territory, Rio de Janeiro shot up among the favorites! According to the platform’s data, the Marvelous City is in first place, with a 12% increase in searches compared to the same period last year.
Thus, the ranking of destinations most sought after by travelers in the country is made up of:
- Rio de Janeiro, RJ
- Porto de Galinhas, PE
- Ubatuba, SP
- Maceió, AL
- Florianópolis, SC
Argentinians and Americans also want to come to Rio!

And it’s not just in Brazil that Rio de Janeiro leads the way! Among the nationalities that most sought Brazil to spend the end of the year, Argentinians and Americans are in the top positions.
Chileans, Uruguayans and Portuguese also searched for a place in the sun!
However, the demand for Rio de Janeiro among international travelers is even higher: the increase was 27% compared to the same period last year. For gringos, the search ranking looks like this:
- Rio de Janeiro, RJ (+27%)
- Florianópolis, SC (-10%)
- São Paulo, SP (+287%)
- Búzios, RJ (+12%)
- Bombinhas, SC (-25%)