If heat, vacations and summer remind you of Rio de Janeiro, you’re not alone. That’s because, according to a study published by Booking.com, the Marvelous City is one of the most popular summer destinations for travelers from all over the world. In fact, for 2025, Rio de Janeiro is in the top 10, beating out other famous cities such as New York and Barcelona.
Searches for Rio grew by more than 100% compared to last year
An immense, tropical country with a lot of diversity: yes, Brazil is on the rise and it’s also in demand among travelers from all over the world who would love to spend a few days here. And tourist research confirms it!
The accommodation, flight and tourism services booking company Booking.com has released a survey of the most popular destinations for the 2025 summer season, which covers the months of January to March.
On the list, Rio de Janeiro is in the top ten, ranking seventh. It is interesting to note that the city recorded a significant 102% increase in searches compared to the summer of 2024.
As a result, the capital of Rio de Janeiro displaces famous international destinations such as Barcelona and New York.
Check out the list of the 10 most searched destinations for the summer
In addition to Rio de Janeiro, another Brazilian destination shone among the searches of visitors from all over the world.
The city of Florianópolis, Santa Catarina, ranked fourth in the world, with a 107% increase in searches compared to the same period last year. As a result, it is ahead of major tourist centers such as Tokyo and Rome, behind only Dubai, Paris and London.
Check out who else is on the list of the top 10 destinations for next year’s summer vacation!
1 – Dubai, United Arab Emirates
2 – Paris, France
3 – London, United Kingdom
4 – Florianópolis, Santa Catarina, Brazil
5 – Tokyo, Japan
6 – Rome, Italy
7 – Rio de Janeiro, Rio de Janeiro, Brazil
8 – Barcelona, Spain
9 – Bangkok, Thailand
10 – New York, United States